Vineet is an accomplished marketer with extensive experience in the core marketing functions of strategic planning, brand management, channel management and marketing communication. Vineet spearheads Kale’s marketing operations and branding activities across Kale’s target markets.

In a professional career spanning 16 years, Vineet has specialised in B2B marketing, an emerging specialty function in most B2B organisations. He has initiated, implemented and led several marketing initiatives in diverse B2B verticals like Manufacturing, Energy and Textiles.

Prior to joining Kale, Vineet was the Head - Marketing at Premier Evolvics, a global player in Textile Quality and Monitoring products and systems. He helped revamp Premier’s strategy in the face of a strong and well established competition. Vineet has also worked with Amara Raja Batteries as the National Marketing Manager spearheading the creation of a focused marketing group. He was instrumental in creating a pan-India specialised industrial channel network and building the UPS batteries brand.

Vineet is an Electronics and Communication engineer and holds an MBA degree specialising in Marketing and Strategy from FMS, Delhi University.